Digital-Based Syariah Marketing Training for Umkm Actor

Abstract

The purpose of this community service activity is to provide understanding to MSME actors in Koholimombo Village regarding sharia marketing and the use of information technology, in this case digital marketing that can be carried out by MSMEs, as well as how to apply sharia elements in product marketing. After participating in this activity, MSME actors have knowledge and understanding of sharia-based marketing as well as know and understand digital marketing. MSME actors are asked to take advantage of E-Business/Online business to empower product marketing features through online media platforms such as Websites, Social Media and E-Market, as well as Sharia Product Marketing, namely selling in accordance with Sharia which is oriented towards honesty, responsibility, discipline, like to help, respect and pursue achievements that emulate the way of trading the Prophet Muhammad SAW mentioned in the Quran and Hadith.